Success Story: Shepherd Neame
286 Locations. 325+ Years of Heritage. One Localised Marketing Strategy.
How we enhance the presence of Shepherd Neame’s individual locations in the local community and align them with the brand’s core values.
40%
Increase In Impressions
28%
Average Growth In Bookings
3.2X
Return On Investement
24%
New Customers That Now Return
A Heritage Brand Built Around Local Communities
Established in 1698, Shepherd Neame is Britain’s oldest brewer and a brand deeply rooted in the communities it serves. From its historic home in Faversham to its diverse estate of characterful pubs across Kent and the wider South East, the business has built its reputation on quality, tradition and strong local connections.
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Shepherd Neame approached Tootle Works following our previous success within the hospitality marketing sector, seeking a partner that understood how to promote individual venues while protecting the identity and heritage of the wider brand.
Localised Marketing Strategy
Recognising the diverse nature of locations throughout Kent and Essex, we crafted personalised marketing strategies for each Shepherd Neame location.
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From traditional pubs to contemporary bars and even the Headcorn Airshow every venue had a customised approach to engage with the local audience authentically.
Authentic Content Creation
We curated compelling stories about each pub’s history, unique offerings, and the people behind the scenes. This humanised the brand, making it relatable and endearing to the local community.
We Enhanced Brand Loyalty
The community-focused initiatives built strong emotional connections. Regular patrons turned into loyal advocates, actively promoting Shepherd Neame within their circles.
What The Client Said.
“Tootle Works understood both our heritage and the importance of connecting with local communities. Their hospitality marketing experience helped us promote our venues in a way that felt relevant, engaging and consistent with the Shepherd Neame brand.”
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Shepherd Neame