Success Story: Pinpoint Offices
Launching From Zero: How Pinpoint Offices Built SEO Visibility From the Ground Up.
This case study shows how Tootle Works helped Pinpoint Offices launch a new website, build search authority and generate organic traffic from the ground up.
42
Keywords No1 Month 1
Improved visibility across valuable search terms, helping more potential customers discover Pinpoint Offices through Google.
85
Backlinks In Month 1
Built a strong backlink profile in the first month to strengthen authority, trust and organic search performance.
165%
Google Search Impressions
Significantly increased how often the website appeared in Google results, expanding reach among relevant potential customers.
4.2x
ROI
Generated strong commercial value from the SEO campaign, delivering more than four times the original marketing investment.
The Challange
Of course, things weren’t easy for this office location expert. As a newly launched company, Pinpoint faced the challenges of starting from scratch (something most founders and entrepreneurs know all too well).
The company needed a brand new website with no history. It wasn’t even registered with Google, let alone mentioned on other sites. It also had zero backlinks, content, or online presence (even on social media), making the uphill struggle even harder. Many firms come with something already in the tank that SEO specialists can work with, but not Pinpoint, so it was a real challenge!
Pinpoint’s position also presented an opportunity. We had a clean slate to establish their digital presence and drive traffic to their site without baggage. While starting from zero is challenging, it allowed us to craft the precise online presence the enterprise wanted. Our methods didn’t have to deal with failed previous attempts, allowing us to curate our service from start to finish.
Our Approach
we began providing services to help the company develop its online presence and become more widely known. The pressure was on, given the brand’s startup status and need to win customers.
On-site SEO was low-hanging fruit for us. We optimised Pinpoint Office’s site structure and headings to ensure best practices were in place. These included ensuring the titles explained what the page was about, adding calls-to-action to encourage dwell time, and providing links to Google Reviews. We also integrated optimal keywords for the company, such as “co-working” and “serviced offices,” while adding on-page office-finder map tools to drive engagement.
Full SEO Audit
To build a strong SEO foundation, we began with our standard industry audit. This process involves an in-depth analysis to learn the competitive landscape and target audience and tailor services to it. We looked at things like the competitor landscape, what companies are already doing regarding SEO in the sector, and where the opportunities lie.
This step is often something many SEO agencies skip. However, we use it because it gives our clients, including Pinpoint Offices, a strategic advantage, especially when starting up. By delving into the marketplace, we can find the areas where rivals’ SEO is weak, providing additional leverage to improve keyword rankings on Google.
For Pinpoint, this process involved exploring what other free flexible workspace location services were doing in the market. We investigated whether they were building reviews, targeting local SEO, or reaching out on social media.
Localising Pinpoint
The next step was to construct location pages, dedicated pages targeting key searches like “dog-friendly offices in London” and "London office space" to capture niche audiences. We saw an opportunity for Pinpoint Offices to target an underserved market and start generating business immediately.
The site’s London page was especially critical for the brand because of the sheer size of the market. Our team created content explaining how Pinpoint could make searching for a London office effortless and, critically, at no cost to clients (one of Pinpoint’s major selling points). We created graphics describing the process of finding an office, selecting one with the right features, going to office views, and securing the space. Our goal was to present everything in a friendly way that dovetailed with the brand’s style and theme objectives.
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The Outcome
What did all this effort accomplish? Ultimately, these strategies enabled Pinpoint Offices to achieve a respectable digital visibility in London, helping the platform develop further and faster than its founders anticipated.
We increased traffic to Pinpoint Office’s new website by 210%, growing the number of visits. We also increased leads, with a noticeable rise in enquiries from businesses seeking creative office space.
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This case study highlights how a targeted SEO strategy can help a new business establish its presence and grow in a competitive market. It shows how far even modest services can go to build a strong brand and help new enterprises develop a competitive edge.
Pinpoint Offices was on our Regional Basic SEO Package, which costs just £500 monthly. This service includes free set-up, keyword rank tracking, Google Maps management, monthly blog posts, link building, on page SEO, technical SEO, and the other services mentioned above.
We also offer an SEO Results Guarantee, something that Pinpoint Offices could leverage to ensure success. More complete packages that include additional blog posts, faster results, and additional link building are available in our premium packages.
Matthew and the team have been fantastic in getting my business off the ground. They were invaluable in guiding me through the SEO scene.
Calum Harper - Managing Director