Success Story: Lyons Electrical
Powering Digital Growth
Through SEO and Social Media.
This case study explores how Tootle Works combined SEO, website content and social media marketing to strengthen Lyons Electrical’s digital presence. By improving key service pages, publishing expert-led content and consistently showcasing the company’s projects, people and capabilities, we helped create a stronger platform for sustainable online growth.
185%
Growth in Search
Improved optimisation and new content significantly increased how often Lyons Electrical appeared across relevant Google searches.
240%
Increase in Social Engagement
More consistent, visually engaging content encouraged stronger interaction from clients, partners and industry professionals.
46%
Growth in Service Page Visits
Visitors spent more time exploring key electrical services and learning about the company’s specialist capabilities.
37%
Increase in Qualified Enquiries
Improved visibility and clearer website messaging helped generate more relevant commercial and industrial opportunities.
Client Overview
Founded in Rochester, Kent, in 1978, Lyons Electrical is an experienced electrical contractor supporting commercial, industrial and specialist projects throughout Kent, London, the South East and across the UK.
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The company provides an extensive range of services, including electrical contracting, industrial installations, high-voltage works, project consultancy, EV charging, inspection and testing, building management systems, data installations and ongoing electrical maintenance.
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Tootle Works was appointed to strengthen the company’s digital presence through a joined-up SEO and social media strategy. Our objective was to improve search visibility, demonstrate technical authority and ensure potential clients could clearly understand why Lyons Electrical was the right contractor for demanding electrical projects.
The Challange
Lyons Electrical had an established history and a wide range of specialist capabilities, but much of that expertise was not being effectively communicated online.
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Several important services needed more detailed, keyword-focused content, while project experience, accreditations and technical knowledge needed to be presented more clearly throughout the website.
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The company also required a more consistent social media presence. Although Lyons Electrical regularly completed impressive projects, there was an opportunity to share more of this work and give potential clients greater insight into its team, values and technical capabilities.
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The challenge was not simply to increase traffic or publish more social posts. We needed to create a connected digital strategy that positioned Lyons Electrical as an authoritative, trusted and experienced electrical contractor.
Our Approach
We began by reviewing the website’s existing content, search performance and service structure. This allowed us to identify opportunities to improve relevance, strengthen technical authority and target commercially valuable searches.
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Priority pages were expanded and optimised around services including:
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Electrical contracting
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Industrial electrical installations
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High-voltage services
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EV charger installation
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Electrical inspection and testing
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Project consultancy
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Data and fibre installations
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Building management systems
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Emergency electrical support
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Each page was developed to answer the questions potential clients were likely to ask while clearly explaining Lyons Electrical’s experience, capabilities and approach.
We also improved page titles, headings, internal links, image alt text and metadata to help search engines better understand the website and connect each page with relevant searches.
Creating Expert-Led Content
To build topical authority, we created detailed articles addressing the practical and technical questions asked by commercial and industrial decision-makers.
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Content covered subjects such as electrical compliance, high-voltage systems, industrial installations, LED lighting, electrical maintenance and the role of an electrical contractor.
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This content was designed to attract relevant searches while showing that Lyons Electrical could provide informed, practical guidance, not simply complete installations.
Making Technical Expertise More Accessible
Our social media strategy focused on transforming Lyons Electrical’s specialist knowledge and project experience into clear, engaging content.
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Rather than publishing generic promotional posts, we created content around the subjects that mattered to the company’s clients. This included project updates, technical advice, service explanations, compliance information, team content and company achievements.
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The content helped make complex electrical topics easier to understand while maintaining the professional and knowledgeable tone expected from an established contractor.
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The Outcome
The combined strategy created a stronger and more consistent digital presence for Lyons Electrical.
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The website began appearing for a wider range of commercially relevant searches, including specialist industrial and high-voltage terms. Improved service pages also gave visitors clearer information and stronger reasons to contact the company.
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On social media, regular project-led and educational content increased engagement while helping Lyons Electrical remain visible to clients, partners and industry contacts.
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Most importantly, the company’s online presence began to reflect the quality and scale of the work it was already delivering offline.
