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Profile

Join date: Nov 21, 2024

About


Since diving headfirst into the world of marketing in 2016, Matthew has made waves with globally recognised brands, turning bold ideas into even bolder results. Not one to stop at just working with big names, he’s also built not one, but two successful agencies, proving his knack for making magic happen on his terms.


But Matthew’s entrepreneurial spirit doesn’t stop there. He’s the kind of person who can’t resist a side hustle (or five). From niche passion projects to scalable ventures, he’s mastered the art of juggling multiple businesses while keeping the fun alive.


What truly fires him up? Business Growth. Whether it’s giving a fledgling startup its first voice or refining the story of an established icon, Matthew loves helping brands find their "wow" factor. His approach blends creativity, strategy, and a splash of his signature humor.


When he’s not geeking out over marketing trends, you can find him brainstorming the next big idea or probably convincing someone else to join the ride.

Overview

First Name
Matthew
Last Name
Dorrington

Posts (45)

Jul 21, 20266 min
Five Common SEO Mistakes That Could Be Damaging Your Search Ranking
Achieving a strong search ranking can make a significant difference to the number of potential customers who discover your business online. When your website appears prominently for relevant searches, you have more opportunities to attract visitors, generate enquiries and convert search demand into revenue. However, simply having a website does not mean it will automatically perform well in search results. Search engine optimisation involves helping search engines understand your pages while...

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Jul 15, 20265 min
Zero-Click Search: How Businesses Can Win When Google Users Do Not Click
Search behaviour is changing. Businesses may see their Google impressions increasing while website clicks remain flat or even decline. This does not necessarily mean their SEO strategy has failed. It may mean more customers are finding answers without leaving the search results. This is known as zero-click search. During the first four months of 2026, approximately 68% of Google searches in the UK ended without a click to another website. That was up from around 60% in 2024, demonstrating how...

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Jul 9, 20268 min
Signs It Is Time to Hire an SEO Agency
Knowing when to hire an SEO agency is not always straightforward. Many businesses understand that search visibility matters, yet continue managing SEO internally long after the strategy has stopped producing meaningful results. In some cases, the website may still attract visitors, but those visitors do not become enquiries. In others, rankings have gradually fallen, competitors are appearing more often, or the business simply lacks the time and specialist knowledge required to improve...

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