Can ChatGPT Do Your SEO For You?

The rise of AI in SEO has completely changed how we approach search engine optimisation. Tools like ChatGPT aren’t just “nice-to-have” anymore, they’re baked into how a lot of marketers plan, write, and optimise content.

One recent study found that 67% of small business owners and marketers are already using AI for content marketing or SEO. So if you’ve wondered, “Can ChatGPT just do my SEO?” you’re definitely not alone.

In this article, we’ll break down:

• What ChatGPT is genuinely good at for SEO

• Where it hits a hard limit

• Why human expertise still matters (a lot)

• How we use AI + human strategy together at Tootle Works

• How to get a free SEO website audit to see where you stand today

The Rise of AI in SEO (And Why It Matters)

Search itself is changing fast. It’s not just “10 blue links” on Google anymore.

AI Overviews now appear in around 18% of global Google searches, with an estimated 2 billion users engaging with them each month.

This suggests that zero-click and AI-powered answers are reducing organic web traffic by 15–25%, because users are getting their answers before they ever click a website.

AI isn’t just a tool you use it’s also a new “search engine” you need to rank in.

That’s why at Tootle Works we’ve developed a dedicated AI SEO Agency service to help brands rank not only on Google, but inside AI tools like ChatGPT, Gemini and Claude.

What ChatGPT Is Actually Good At in SEO

Let’s start with the positives. ChatGPT is powerful. Used well, it can genuinely speed up your SEO workflow.

1.Fast Content Ideas and Outlines

Got writer’s block? ChatGPT is brilliant for:

• Turning a rough topic like “SEO for tradesmen” into 10–20 blog ideas

• Drafting outlines with headings, FAQs, and angle suggestions

• Brainstorming alternative headlines and meta descriptions

  
  

This is why so many marketers now rely on AI to generate ideas and first drafts. One industry report found that 54% of content marketers use AI to generate ideas, even if they still write most of the final copy themselves.

If you’re a small business owner doing your own marketing, that idea stage alone can save hours each month.

2. Drafting Content and On-Page Tweaks

ChatGPT is great at:

• Turning bullet points into a readable first draft

• Rewriting sentences to be clearer or more engaging

• Suggesting internal linking opportunities (if you give it your URLs)

• Creating variations of title tags, meta descriptions and H1s

  
  

This is especially powerful when you pair it with a clear SEO strategy and a free SEO audit that tells you which pages to improve first.

3. Scaling Repetitive SEO Tasks

Once you know your keywords and structure, ChatGPT can help you scale the boring bits:

• Drafting meta descriptions for hundreds of products

• Generating alt text ideas for batches of images

• Creating FAQ variations for schema markup

• Bullet-point summaries for service pages

  
  

Used properly, this frees up time so you (or your agency) can focus on things that move the needle: strategy, CRO, offers, and content quality.

The Big Limitations of AI in SEO

Now for the uncomfortable bit: ChatGPT on its own is not an SEO strategy.

There are a few hard limits you really can’t ignore.

1. No Real-Time Access to Your Data

Out of the box, ChatGPT:

• Can’t log into your Google Analytics or Search Console

• Can’t see your live rankings, click-through rates or conversions

• Can’t crawl your site to see technical issues, internal linking or UX problems

  
  

You can paste data in, or connect tools manually, but it still can’t “see” your website and market the way an SEO specialist can.

That matters when:

• You need to prioritise fixes that will make money this quarter

• You’re in a competitive national niche and can’t afford guesswork

• You’re reacting to algorithm changes or AI Overviews hurting traffic

2. Limited Technical Expertise

ChatGPT can explain technical SEO concepts fairly well – but it can’t run the actual diagnostics.

Things like:

• Crawlability and indexation issues

• Site architecture, internal linking, and orphan pages

• Core Web Vitals and performance problems

• Complex canonical, hreflang or international SEO setups

  
  

All of this needs proper tools, analysis, and implementation. At Tootle Works, we cover these in detail as part of our SEO marketing services in Kent and our free SEO website audit.

3. No Genuine Local or Business Context

ChatGPT doesn’t live in Chatham. It’s never sat in your sales meetings. It doesn’t know:

• Which services are most profitable

• Which leads are time-wasters

• What your competitors are promising down the road

• What “good” actually looks like for your business

  
  

That’s where human judgement comes in. AI can suggest “optimise for best plumber near me”, but a real strategist will help you decide whether to focus on Gillingham, Maidstone, or Kent-wide visibility first and build a plan accordingly, using services like our local SEO agency support.

So… Can ChatGPT Do SEO?

Short answer: ChatGPT can help with SEO, but it can’t do SEO on its own.

Think of it like this:

• ChatGPT = super fast assistant

  • Great at ideas, drafts, rewrites, and repetitive tasks

  • Helps you move quicker and test more

• Human SEO experts = strategy and judgement

  • Decide what to prioritise

  • Understand your numbers, margins, and market

  • Spot risks, opportunities and long-term wins

The best results happen when the two work together.

Want to See What AI + Human SEO Could Do For You?

If you’re curious where your website stands right now and whether AI-powered SEO could actually move the needle, the easiest place to start is with a Free SEO Website Audit. Tootle Works

You’ll get:

• A clear breakdown of your site’s current SEO health

• The key technical and content issues holding you back

• Practical actions you can take now, whether you work with us or not

  
  

From there, if you want help turning insight into growth, you can explore our SEO marketing services in Kent or talk to us about AI-forward strategies via our AI SEO Agency service.

FAQ

What is ChatGPT's role in SEO?

ChatGPT helps with content creation, idea generation, and basic keyword checks. But, human skills are key for making big decisions and handling technical SEO.

Can ChatGPT perform a complete SEO audit?

No, ChatGPT can't do a full SEO audit by itself. It doesn't have real-time data or the technical knowhow. At Tootle Works, we mix ChatGPT's abilities with human insight for detailed audits.

How can I get a free SEO audit from Tootle Works?

To get a free SEO audit, just visit our website and fill out the form. Our team will then reach out to talk about your site's strengths and how to boost its visibility.

Is ChatGPT enough for all SEO tasks?

No, ChatGPT is very useful but not for everything. Human skills are needed for making big decisions, understanding the market, and technical SEO.

How does Tootle Works use ChatGPT in its SEO services?

We use ChatGPT for quick tasks, content optimisation, and creating top content. But, our human experts are in charge to make sure our clients get the best outcomes.