Is Wix good for SEO for small businesses?

Yes, Wix can work well for small businesses when the site is fast, well structured and built around a clear keyword and content strategy.

Can a Wix website rank on Google like WordPress?

A well optimised Wix website can rank just as well as a WordPress site, as long as you follow solid technical and content SEO practices.

Is Wix bad for SEO because of its code?

Modern Wix code is much cleaner than it used to be, and most SEO issues come from poor setup, slow design choices and weak content rather than the platform.

How do I improve Wix site speed for better SEO?

Compress images, remove unnecessary apps and animations, limit third-party scripts and keep each page focused so it loads quickly on mobile.

Does Wix have built-in SEO tools?

Yes, Wix includes SEO settings for meta data, URLs, headings, redirects, image alt text and more, which you can configure for each page and blog post.

Can my Wix site appear in local 'near me' searches?

Yes, if you optimise your Google Business Profile, build local citations and create strong local landing pages that link back to your Wix site.

Is Wix good for SEO if I use lots of apps?

Too many heavy apps can slow your site and hurt rankings, so it is better to keep only the tools you really need and monitor performance.

Do I need an SEO expert to optimise my Wix website?

You can handle basic settings yourself, but a Wix SEO expert can audit your site, fix technical issues and build a strategy that actually drives leads.

Is Wix good for blogging and content SEO?

Wix has a solid blogging platform, and regular, high quality posts targeting relevant topics can significantly boost your visibility in search.

Can I migrate to Wix without losing my SEO?

Yes, but you need to plan redirects carefully, keep key URLs, copy over meta data and monitor rankings while search engines process the changes.

How do meta titles and descriptions work in Wix?

In Wix you can edit the SEO title and description for each page, which helps search engines understand your content and improves click through rates.

Does Wix support structured data and schema markup?

Wix supports structured data on many templates and you can add custom schema, which helps search engines better understand and feature your content.

Is Wix good for ecommerce SEO?

Wix ecommerce can rank well for product and category terms when you optimise product pages, use unique descriptions and improve your site architecture.

How often should I update content on my Wix site for SEO?

Updating important pages a few times a year and blogging consistently shows search engines your site is active and gives you more chances to rank.

Will changing my Wix template affect SEO?

Changing templates can affect layout and speed, so you should test carefully, keep the same URLs where possible and recheck your SEO settings afterward.

Can I do technical SEO on a Wix website?

Yes, you can manage many technical SEO elements in Wix, including redirects, indexation settings, page structure and performance optimisation.

How long does SEO take to work on Wix?

Most Wix sites start to see movement in a few weeks, but meaningful, stable results usually take several months of consistent SEO work.

Is Wix good for SEO if my business is international?

Wix can support international SEO with the right structure, language targeting and hreflang setup, but complex sites benefit from specialist guidance.

What are the most common Wix SEO mistakes?

Typical mistakes include slow pages, thin content, no keyword strategy, poor internal linking and ignoring Google Business Profile for local search.

Why choose a specialist Wix SEO agency instead of doing it myself?

A specialist Wix SEO agency brings proven processes, tools and experience, helping you avoid guesswork and turn your website into a reliable source of leads.

Is Wix Good for SEO? Honest Expert Answer

Matthew Dorrington
5 hours ago
3 min read

So, have you made a mistake choosing Wix?

If you’ve built your website on Wix, you’ve probably asked yourself: “Is Wix good for SEO or have I made a mistake?” The short answer is yes – Wix can be good for SEO if it’s set up and managed properly.

The platform has improved a lot in the last few years, but like any website builder, it still relies on the right strategy, content and technical setup.

Wix gives you access to the SEO fundamentals you need: editable meta titles and descriptions, custom URLs, header tags, image alt text and mobile-friendly templates. You can also connect Google Search Console and Google Analytics, create blog content and manage redirects.

On paper, those are the same building blocks you’d use on WordPress or a custom-built site, which means the platform itself is rarely the real problem.

So where does the doubt come from? Historically, Wix was known for slow sites and clunky code. That’s improved a lot, but performance still depends on your choices. Heavy images, animations and third-party tools can slow things down and hurt rankings.

On top of that, many Wix sites launch with no keyword or local SEO strategy, so they never show up for the searches or “near me” phrases that actually matter to the business.

Wix website SEO audit screen showing page titles and descriptions

What actually makes a Wix site rank?

Google doesn’t “hate” Wix. Google wants fast, clear, mobile-friendly sites that answer users’ questions. With the right setup, content and internal linking, your Wix site can absolutely compete for valuable keywords in your niche.

Where most people struggle is trying to do everything alone, on top of running a business. It’s one thing to tick the basic Wix SEO checklist; it’s something else to build a joined-up strategy that keeps bringing in leads.

That’s where working with a dedicated Wix SEO agency like Tootle Works can make all the difference.

The technical side you can’t ignore

Even though Wix handles a lot of the heavy lifting, you still need someone keeping an eye on the technical details. Things like crawlability, indexation, structured data, Core Web Vitals, redirect chains and duplicate content all affect how well your Wix website performs in search.

We regularly audit Wix sites to uncover hidden technical issues, then fix them in a way that’s safe and sustainable.

Content, intent and internal linking

Great SEO content is about matching search intent, not just dropping keywords into a page. On Wix, that means building useful service pages, location pages and blog posts that clearly answer your ideal customer’s questions.

From there, smart internal linking helps Google understand how your content fits together. We’ll help you plan a content strategy, write optimised copy and link everything in a way that feels natural to users and search engines.

Wix SEO agency specialist reviewing Google Search Console data

So, is Wix good for SEO for your business?

When someone asks, “Is Wix good for SEO?”, the honest answer is: it depends on how you use it. If you rely on the default settings, skip keyword research and install every app you see, you’ll probably struggle. But if you treat Wix as a flexible toolkit, follow best-practice SEO and keep your site lean, it can perform just as well as other platforms.

If you’d like an expert pair of eyes on your current setup, our Wix SEO experts at Tootle Works can review your site, highlight what’s holding you back, and build a practical plan to grow your traffic and leads.