How Medway Businesses Can Use Social Media to Boost Growth in 2026

Catherine Nash
Oct 15
3 min read

Running a small business in Medway right now can feel like spinning plates, keeping customers happy, finding new ones, and staying visible online in a crowded marketplace.

Many local businesses we speak to say the same thing:

“We know we should be doing more on social media, but we don’t know where to start or which platforms actually work.”

If that sounds familiar, you’re not alone. The good news? With the right strategy and social media management service it can become one of your most powerful (and affordable) marketing tools in 2026.

Let’s break it down platform by platform with practical, easy-to-apply tips that actually work for small businesses in Kent.

How Medway Businesses Can Use Social Media to Boost Growth in 2026

LinkedIn: The Local Networking Powerhouse

LinkedIn isn’t just for job seekers, it’s where real business relationships are built. For Medway based companies, it’s the perfect platform to connect with other Kent business owners, potential clients, and partners.

Here’s how to make LinkedIn work for you:

Show up consistently: Post once or twice a week about what’s happening in your business, projects, wins, challenges, or customer stories.
Make it personal: People buy from people. Share insights, experiences, or lessons learned from running your business in Medway.
Engage with others: Comment on local posts, connect with other small businesses, and take part in Kent-focused discussions.

Our Chatham Based digital marketing experts use LinkedIn to help small businesses position themselves as trusted voices in their industries not just another company shouting into the void.

At Tootle Works, our Chatham Based digital marketing experts use LinkedIn to help small businesses position themselves as trusted voices in their industries not just another company shouting into the void.

Instagram: Build Trust Through Visuals

If you’re in retail, hospitality, beauty, trades, or creative services, Instagram is your stage. It’s visual, community-driven, and great for showing off your work or products.

Here’s how to make it count:

Show your process: Before-and-after shots, behind-the-scenes videos, and customer transformations perform brilliantly.
Use Stories and Reels: Quick videos or daily updates keep your followers engaged and boost visibility.
Engage locally: Use hashtags like #MedwayBusiness, #KentBusiness, or #ShopLocalKent to reach people nearby.

We often find small businesses try to “do Instagram” without a plan, but when we step in to manage their social media marketing, engagement jumps because every post has a purpose tied to growth.

TikTok: Reach New Audiences Fast

You might think TikTok is just for Gen Z dances, but it’s evolved into a serious marketing platform. For small businesses, TikTok offers an incredible chance to go viral organically, without spending a fortune on ads.

How to make TikTok work for your Medway business:

Keep it real: Authentic, unpolished videos perform better than overly produced ones.
Educate or entertain: Show tips, tutorials, or lighthearted moments about your business.
Jump on trends: Adapt trending sounds or formats to your niche, it helps your content get discovered.

Our team often helps Kent businesses repurpose their Instagram and LinkedIn content for TikTok, saving time and keeping a consistent brand message across all channels.

Facebook: Build Your Local Community

Facebook might not be the “newest” platform, but it’s still one of the best for local engagement and community building, especially for small businesses across Medway and Kent.

Here’s how to use Facebook effectively in 2026:

Post updates regularly: Share news, offers, or even customer shout-outs.
Join or create local groups: Medway business groups and community pages are full of potential customers.
Run local ads: Facebook Ads let you target people right in your area, perfect for small budgets.
Encourage reviews: Positive feedback boosts your reputation and helps new customers trust you.

When we manage Facebook as part of a wider digital marketing strategy, our clients see stronger brand loyalty and more website traffic, especially when it’s combined with Instagram or Google Ads.

The Real Key: Multi-Channel Consistency

Success on social media doesn’t come from posting randomly. It’s about strategy, consistency, and knowing how each platform fits your audience. That’s where most businesses get stuck, juggling daily tasks while trying to keep up with content creation, algorithms, and analytics.

At Tootle Works, we help small businesses across Medway and Kent grow online with smart, multi-channel digital strategies. From social media marketing to full digital marketing campaigns that include SEO, ads, and web care, we make sure everything works together to drive real results, not vanity metrics.