Running a small business in Medway right now can feel like spinning plates, keeping customers happy, finding new ones, and staying visible online in a crowded marketplace.

Let’s be honest: if you own a cat, you’ve probably snapped at least a hundred photos of them doing absolutely nothing, yet somehow looking majestic. One paw draped elegantly over the sofa, a perfectly-timed yawn, a lazy stretch in a sunbeam.

I still remember the first time a small business owner in Kent sat across from me and said, “I know I need social media, but I don’t have...